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CakePHP – A Vital Tool for Web Development

| Web Technology | February 26, 2014


Each year we witness emergence of new web development technologies. However, the burgeoning number of web development technologies brings along lots of challenges for developers. Luckily, today there are a few web development technologies using which it becomes easy to design and develop user-friendly and dynamic websites. In this guest post, I’ll be highlighting about certain important aspects of CakePHP and how it has been able to create a niche amongst the popular web development frameworks.



Introduction to CakePHP Development

CakePHP helps in making building web applications a simple task, as unlike PHP it requires less coding. CakePHP is an open source PHP framework which is based on the MVC architecture that offers users with a simple guide to carry out development. Besides this, since CakePHP comes with individual building components, it becomes quite easy to create objective modules.

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Choosing An SEO Company: Is The Promise Of High Ranking All About SEO?

| Blogging Tips | January 28, 2014

SEO Rankings

In the past few years, the internet has become the primary platform where consumers can find products and services. Consequently, SEO marketing has become a vital tool for all the businesses that are willing to tap or exploit the huge potential presented by the power of internet marketing. SEO marketing involves the optimization of a business or a company’s website so that it ranks high in various search engines – higher rankings translates to high business visibility hence more sales. As such, a company that has a web presence cannot choose to overlook the value of good SEO.

Choosing An SEO Company

Choosing An SEO Company

People say that Canadians are humble, polite and unique. They also say that ranks top among the most wired nations globally (all these are true by the way!). SEO, like everything else, should take into account various aspects that are pertinent to Canadian culture and social aspects. Consequently, SEO marketing is characterized by various rewards and challenges. Therefore, working with reputable SEO company is vital and when searching for a company to trust your internet marketing, it is important to ensure that they plausibly understand the competitive landscape of this industry as well various aspects of the Canadian people. But is this all about SEO?

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Checklist for building a successful career in social media marketing

| Blogging Tips | January 24, 2014

social media marketing

Today, social media is being recognized as a brilliant platform for contributing your ideas and opinions on specific subjects of interest. If you’re a regular visitor at some of the most popular social media websites, you’d perhaps be having tons of followers, including top celebrities and other intellectuals. Well, social media is a field that won’t cease to exist and each day will bring in latest advancements for people who love sharing information on different social media sites. If you too are one such social media freak and want to build your career as a social media expert, this blog is definitely a must-read for you. Here, I’ll be offering you a simple checklist that’ll help you attain the reputation of being a social media marketing professional.

What’s all the hooh-hah about Social Media Marketing?

Social media is truly an excellent means of promoting your brand. You may choose social media for telling customers about your goods and services. Also, you can grab the opportunity of building stronger relationships with your existing customers. Nowadays, a lot of merchants are indulging in social media marketing for effective promotion of their company. By posting blogs and articles related to your company’s products and services, you can easily gather the attention of customers who’re genuinely interested in dealing with you.

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Web Marketing 101: 6 Easy Steps

| Blogging Tips | January 16, 2014

Start a blog

The web is your most powerful marketing asset to date. Almost everyone is on the Internet, and having a website and other web marketing tactics is essential to your company’s success.

Implementing a web marketing strategy doesn’t have to be complicated, and it certainly doesn’t require you to pay a third-party marketing company to do the work for you. The following are six easy steps to help you start your web marketing strategy off with a bang.

1. Join social networks.

Whether you want to believe it or not, some—if not most—of your customers are using some type of social network, so if you want to improve your web marketing, you need to join these networks too. Create a Twitter account, a LinkedIn profile and a Facebook page to get started. Use this channel to teach your customers about your business, take them on a behind the scenes look, remind them of upcoming specials, or promote new products or services. You can then use social media to add links back to your own website, and this will help to boost traffic back to your site.

Join social networks

Join social networks

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What Is Search Engine Optimization

| Blogging Tips | January 15, 2014

Content Marketing

Search engine optimization is truly the way forward in the world of online marketing. Whether you have a business selling products/services, or you are simply relying on advertising on a site as a method of income, you should know already that SEO is crucial to the success of your efforts. Unfortunately, SEO encompasses such a broad range of topics, methods, strategies, and speculations. It can truly take years to master all of the various nuances of SEO; however with search engines updating their algorithms so frequently, the idea of truly mastering all of the SEO methods and strategies out there is impossible.

Search Engine Optimization

Search Engine Optimization

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First, Check Your Ammunition. Then, Check Your Escape Routes

| Blogging Tips | January 7, 2014

E-Mail Checklist for a Better Response Rate

Although there is no definite formula or method, there are certain things that you can check before sending an e-mail list to increase the response rate. For an internet marketer, there are a lot of things that demand his constant attention. More often than not, you design and finalize an e-mail, but you do not edit it enough to make the impact you wanted it to. Whatever the case may be, the following guide contains a lot of useful pointers that you can use before sending any marketing e-mail. Use it as a checklist and evaluate the quality of your e-mail at every point.


Is your E-mail Design Mobile Responsive?

The first point – and probably the most important one, too – is to check whether your e-mail design is mobile responsive or not. Mobile e-mail marketing is the next big thing, and as a matter of fact, more than half of U.S. adults use their smartphones to receive and send e-mails.

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