Whether you are looking for blogs to publish your guest posts, or considering publishing a guest post that will link to another blog, you want to consider the quality of the other blog. So how do you decide what makes a “quality” blog?
Everyone has their own criteria for determining blog quality, but here are a few things you might want to consider:
- First, what is your impression of the look and feel of the site? Is it attractively designed, or is it loaded with trashy ads?
- You can do a whois check to learn a bit about when the domain name was originally registered, where it is hosted, who owns it, etc. Of course, if the registration is private you won’t get much info, but you can search at http://whois.com
- Is the blog established? How long has it been in existence? Are there a lot of posts, or just a few?
- When was the blog last updated? Has it been months, or are there posts dated in the last few days or weeks?
- Are the posts well-written? Do they have a bunch of scraped, spun garbage, or are the posts coherent and written with proper grammar, spelling and punctuation?
- What about PageRank? PageRank really doesn’t mean much these days, and it can be faked. If you care about PageRank, consider downloading a PR checker to verify the site’s PR. Or use a site such as http://www.validrank.info/
- There are several toolbars you can install in your browser to get more information about the sites you visit. Choose one that will tell you what you want to know about the sites you visit.
Ultimately, quality is in the eye of the beholder. Do you like the site? Will you be comfortable linking to them or giving your content to them? Then work with them. If not, don’t.