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3 Ways To Take Advantage Of The Google Hummingbird Search Update

| Blogging Tips | March 20, 2014

Google Hummingbird

Google is the most popular search engine used today, and in order to ensure it is providing its users with the best possible search results, it is constantly changing its algorithm.

Google knows that some websites like to “cheat” in order to earn a higher ranking, so the popular search engine is constantly changing the way they rank their websites in order to ensure that these cheaters are not reaping any benefits.

Recently, Google changed its algorithm to Hummingbird. Unlike the last Google algorithm update, Hummingbird is not aimed at punishing the cheaters, but instead aimed at providing better, more fine-tuned results. If you want to improve your search engine optimization, the following are three ways to take advantage of the Google Hummingbird search update.

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Web Marketing 101: 6 Easy Steps

| Blogging Tips | January 16, 2014

Start a blog

The web is your most powerful marketing asset to date. Almost everyone is on the Internet, and having a website and other web marketing tactics is essential to your company’s success.

Implementing a web marketing strategy doesn’t have to be complicated, and it certainly doesn’t require you to pay a third-party marketing company to do the work for you. The following are six easy steps to help you start your web marketing strategy off with a bang.

1. Join social networks.

Whether you want to believe it or not, some—if not most—of your customers are using some type of social network, so if you want to improve your web marketing, you need to join these networks too. Create a Twitter account, a LinkedIn profile and a Facebook page to get started. Use this channel to teach your customers about your business, take them on a behind the scenes look, remind them of upcoming specials, or promote new products or services. You can then use social media to add links back to your own website, and this will help to boost traffic back to your site.

Join social networks

Join social networks

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